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Little Girl’s Reaction To Ulta Ad Shows How Much Inclusivity Means To Those In Wheelchairs

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While inclusivity hasn’t always been at the forefront of the minds of industry execs when it comes to advertising strategies, we’re finally beginning to see more representation for minority groups on our screens, in our magazines, and pretty much everywhere else.

We as a society are finally beginning to come around to the realization that the world is a richly varied place with people of different colors, sizes, abilities, sexualities, and more—and we’re all the better for it.

The importance of inclusivity was really driven home last week for Virginia mom Carolyn Kovacs Anderson, who has two daughters, one of whom is in a wheelchair.

While visiting their local Ulta beauty store in Leesburg, Virginia, her daughter, who uses a wheelchair, was taken aback when seeing an advertisement in the shop’s window featuring a woman using a wheelchair just like her.

Anderson shared the special moment on her Facebook page, writing, “Well Ulta, you absolutely stopped my girl in her tracks this evening. It was mesmerizing to watch her stop, turn and gaze at this poster. So thank you.”

The post understandably touched many people, gaining over 2,900 comments and more than 76,000 shares. The comments were full of people proclaiming the importance of representation and expressing their love of seeing such a wonderful moment in this little girl’s life.

It’s unclear whether the Ulta store in question saw the post and is aware of the positive impact they had on Anderson’s daughter, but hopefully someone passed it on.

Not only that, but hopefully more companies realize the value in representing people from all walks of life. There are so many children and adults out there who would love nothing more than to see someone who looks like them on billboards, in magazines, and on their TV screens. It’s really the least we should be doing.

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