J.J. Watt’s New Sneakers Are All About Honoring Veterans Like His Grandpa, So The Least You Can Do Is Call Yours

For the second year in a row, NFL star J.J. Watt and Reebok released their special edition “JJ III Valor” shoe to honor military veterans. The Houston Texans defensive end announced that he would be donating all of his proceeds to the Honor Flight Network—a non-profit organization that flies veterans to and from Washington, D.C., so that they can visit military monuments and memorials, then receive a hero’s welcome from friends and family upon their return.

Watt made the announcement in a Twitter post: “All of my proceeds go to the Honor Flight which takes war veterans on a trip to D.C. to visit the monuments and brings them back home to a proper Welcome Home.”

In the Twitter video, Watt explains the new shoes are dedicated to his grandfather James, a Korean War veteran.

“This is going to be the Valor Two, and what I wanted to do is honor my grandpa. My grandpa, who is no longer with us, he was in the Korean War. I grew up hearing his stories about Pork Chop Hill and all his time over in Korea, so I wanted to honor him.”

“All of my personal proceeds are going to be donated to the Honor Flight. And five dollars from every shoe, up to twenty-five grand from Reebok, is going to be donated to the Honor Flight,” said Watt.

According to, the 2018 Valor shoe, which benefitted the Navy SEAL Foundation, sold out and was restocked three times. This year’s JJ III’s also feature the Korean War stripe on the back, along with his grandfather’s name, division, battalion, and regiment.

Support the veterans and your arches by purchasing the JJ III’s on for $100.

Masha Fante

Written by Masha Fante