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Cold Beer, Warm Hearts: Brewery Puts Shelter Pups On Beer Cans To Help Them Get Adopted

A Florida brewery has come up with a unique way to help dogs find forever homes—by putting their pictures on beer cans. We’ll raise a glass to that.

motorworksbrewery

Motorworks Brewing in Bradenton, Florida offered the newly designed beer cans at its January “Yappy Hour”—a monthly event designed to raise money for local animal charities. The four-pack of one of their flagship beers features the faces of adorable adoptable dogs from a local shelter on the cans. And, because it’s not a party without some furry friends, the featured dogs also made an appearance at Yappy Hour.

According to Motorworks Brewing, the project was a success. Two of the dogs featured on the cans were adopted and more than 150 four-packs of the beer were sold.

motorworksbrewery
Motorworks Brewing

“The response from this project has been overwhelming,” Barry Elwonger, the brewery’s director of sales and marketing told CBS News. “We have had countless calls and messages about the program and we are elated to have raised so much awareness (and money) for the shelter already. We love dogs here at Motorworks Brewing and can’t thank the community enough for getting behind this initiative.”

Proceeds from sales will go to benefit local organization Shelter Manatee and its efforts to build a new shelter for animals in need.

Patricia Grisafi

Written by Patricia Grisafi