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Veterinary School Gets $6 Million “Thank You” Super Bowl Ad For Saving Dog’s Life

When the University of Wisconsin School of Veterinary Medicine started treating seven-year-old golden retriever Scout, the prognosis was not good. The dog had cancer and was expected to only live one more month.

Thank goodness Scout’s owner happened to be founder and CEO of WeatherTech, David MacNeil. He had the money to get his dog the best care and the hope that it would work.

“There he was in this little room, standing in the corner…and he’s wagging his tail at me. I’m like, ‘I’m not putting that dog down. There’s just absolutely no way,”‘ MacNeil said.

The doctors at the veterinary school treated Scout with aggressive chemotherapy and radiation that nearly destroyed the tumor. Scout is still being treated, but the outlook is much more positive, and MacNeil is showing his gratitude in a huge way. This Sunday during the Super Bowl, keep your eyes peeled for Scout because he is starring in a $6 million ad telling the story of his survival and thanking the veterinarians at the hospital.

The ad, which is a 30-second spot called “Lucky Dog,” encourages viewers to donate to the veterinary school’s research.

“This is an amazing opportunity not only for the University of Wisconsin–Madison and the School of Veterinary Medicine, but for veterinary medicine worldwide,” said the Dean, Mark Markel. “So much of what’s known globally today about how best to diagnose and treat devastating diseases such as cancer originated in veterinary medicine.”

“I hope it has a positive impact on cancer for animals and people all over the world,” said MacNeil.

Patricia Grisafi

Written by Patricia Grisafi