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This Pizza Shop Is Putting Pictures Of Adoptable Dogs On Pizza Boxes—And It’s Working

Would you like a rescue dog with your pizza? A New York pizza and wing shop sure hopes so—and their novel approach to animal adoption has already led to one pup finding a forever home.

The Just Pizza & Wing Co. franchise in Amherst, New York, is attaching pictures of adoptable dogs from the local animal shelter to its pizza boxes. The idea came after franchise owner Mary Alloy began volunteering with the Niagara Society for the Prevention of Cruelty to Animals (SPCA). An SPCA event coordinator, Kimberly LaRussa, texted Alloy one night with the suggestion to put the dogs’ pictures on the pizza boxes.

We are so excited to share that we have teamed up with our friends at Just Pizza & Wing Co. Amherst, NY Location to help...

Posted by Niagara County SPCA on Friday, February 28, 2020

“Kimberly texted me one night and was like, ‘Hey, what would you think about putting pictures of the dogs on pizza boxes?’ and I just couldn’t wait,” Alloy said. “We are all animal lovers here, so I got permission from the franchise to do it and immediately got to work.”

On Friday, customers began receiving their pizza pies with photos of adoptable pups attached to boxes—and the story also went viral.

“We’ve had a tremendous amount of interest and support from the community and beyond since the story went viral on Friday,” LaRussa told CNN. “Many people want to order a pizza just to get the shelter dog photo, other pizzerias have offered to put flyers on their pizza boxes, and so many people are tagging their friends and family.”


After just one day of putting flyers on pizza boxes, a six-month-old puppy named Larry was adopted. And guess what else? Anyone who adopts a dog featured on the pizza box will also receive a $50 gift certificate to the pizza parlor.

Alloy isn’t a stranger to giving back to the community. She is involved in non-profit medical organizations, hospice care, autism centers, and children’s hospitals throughout Buffalo.

What’s next? LaRussa said that customers at Alloy’s franchise will start getting their orders with flyers of adoptable cats.

“I try to do whatever I can for other organizations who need help,” Alloy said. “We have donation boxes all over the store. Anything I can do to help the community, I’m going to do it.”

Patricia Grisafi

Written by Patricia Grisafi