Louis Vuitton Owner Making Free Hand Sanitizer, The Only Luxury Good That Matters Right Now

LVMH Moët Hennessy— French luxury conglomerate and parent company to Givenchy, Christian Dior, Louis Vuitton, and others announced Sunday the company will do its part to prevent the spread of coronavirus by manufacturing hand sanitizer in response to shortages caused by the epidemic.

Starting Monday, LVMH will repurpose production lines used to manufacture perfumes and makeup to produce 12 tons of hydroalcoholic gel, or hand sanitizer.

The gel will be delivered free of charge to the French health authorities and the Assistance Publique-Hôpitaux de Paris, the largest hospital network in Europe where more than 8 million patients are treated yearly.

“We are making in our factories, Guerlain, Dior and Givenchy factories, the famous hydroalcoholic gel, as the cosmetic factories are very close to what the pharmaceutical factories do,” said Marc-Antoine Jamet, Secretary-General of LVMH. “It’s nearly the same recipe sometimes.”

“So we have rerouted the production lines to produce this gel, which we were told could be soon subject to shortage in the Parisian hospitals and beyond.”

“Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus,” the company said in a press release.

“LVMH will continue to honour this commitment for as long as necessary, in connection with the French health authorities.”

France has closed all non-essential businesses including restaurants, cafes, and bars in an effort to prevent the spread of the virus. Over 156,000 people have been infected worldwide resulting in at least 5,833 deaths. French grocery stores, pharmacies and other essential stores remain open. In the US, New York Gov. Andrew Cuomo announced last week that the state would employ inmates to produce 100,000 gallons of hand sanitizer every week.

Susan LaMarca

Written by Susan LaMarca