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Comfy, Stylish, Charitable: Crocs Donating 10,000 Pairs A Day To Heroes Fighting COVID-19

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Footwear brand Crocs is donating free shoes to US healthcare workers via its COVID-19: “A Free Pair for Healthcare” program.

Andrew Reed, Crocs president and CEO, said they will ship up to 10,000 pairs each day and will continue to take orders until inventory is exhausted.

“These workers have our deepest respect, and we are humbled to be able to answer their call and provide whatever we can to help during this unprecedented time,” said Reed.

“The healthcare industry has always embraced Crocs, but our mantra of ‘be comfortable in your own shoes’ applies now more than ever, and we want to do more to help our nation’s heroes.”

Crocs will also donate 100,000 pairs of shoes to US healthcare institutions in need, including Jobs Ohio and the Dayton Area Hospital Association, organizations that will facilitate the distribution of the shoes to other Ohio health centers.

Doctors, nurses, and other healthcare workers at the frontlines of the coronavirus crisis lack personal protective gear they need to stay safe while they care for patients with the deadly virus, and donations like these help ensure safety and boost morale.

Reed says, “Over the past week, we have spoken to healthcare workers, their facilities and even their family and friends, and they have specifically asked for our shoes in an effort to provide ease on their feet, as well as ease of mind as they need the ability to easily clean up before they go home to their families.”

Other footwear brands pitching in include Allbirds, Clove, and Boston-based company OOFOS.

In four days, Allbirds’ supply ran out after donating about 5,000 pairs, or $500,000 worth of their popular Wool Runners to healthcare workers.

Brand new startup, Clove, makes shoes specifically for the healthcare industry and plans to donate 200 shoes and more than 1000 compression socks throughout the pandemic.

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This is what the frontlines of healthcare looks like. Thank you @jeffersonhealth for letting us coordinate with the Covid task force team leader @jeffsall in surprising his team of nurses with Cloves as they got ready for their shift. Last night, we took stock of all inventory in our office around the corner so we could gift them right before they started testing patients this morning at 8. Cloves are easy to wipe down (with the same disinfectant wipes they use on the job), which is so important now more than ever. Our goal was to keep these healthcare pros protected (and comfortable) for their long shifts ahead. ⁣ ⁣ This is just the first step. Watch our stories to see how the morning unfolded.👆🏽💙

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OOFOS makes shoes with antimicrobial properties that can be washed between shifts and have donated more than 1,000 pairs to medical professionals at Massachusetts General Hospital and other US hospitals.

Overworked healthcare workers are spending long shifts on their feet, and these donations offer literal support as they lead the fight against coronavirus.

Susan LaMarca

Written by Susan LaMarca