In a little over a month, the entire world has completely transformed. People are having to rapidly adjust to the pandemic that has taken over and shut down the world. Many areas are under mandatory stay-at-home orders or quarantine.
While people have found creative ways to connect online or from a distance, the lack of social contact and the uncertainty about what the future holds is putting a lot of pressure on everybody.
It turns out that people are dealing with all of this stress by looking for something good still happening in the world. Even if it feels like there might not be anything to find, there definitely still are some news stories that are uplifting and enjoyable, even amongst all the negativity.
One of the most popular Instagram accounts to get a boost these last few weeks is Tanks Good News Network, according to the New York Times.
Many media companies have verticals dedicated to good news, but Tanks Good News has been specializing in the subject for some time, and currently had 1.7 million followers on Instagram.
George Resch, founder of @Tank.Sinatra, decided to create the good news account after Hurricane Harvey hit in 2017. Though he publishes on Twitter and Facebook as well, he said Instagram is where his posts perform best. “I’m seeing more growth on my page than I’ve seen since the first year,” he said.
Other companies who have been focused on positivity for a long time, like Upworthy, have also seen a new surge in interest.
Upworthy was established in 2012, and was extremely successful for a time, before the Facebook algorithm began burying their trademark headlines and cheerful content. But things have changed these past four weeks.
“We’ve seen an unprecedented level of growth in the past four weeks,” said Lucia Knell, their director of brand partnerships. In March, they had a 65 percent growth in Instagram followers and 47 percent increase in on-site page views.
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Let’s thank these good boys for their service. Click the link in my bio to watch these good boys in action, but here’s a little preview: “They love it. As soon as we start to pull their harnesses down off of the wall, they kind of know that they’re getting the chance to go out and have some fun.”
But newcomers have had some success as well, such as John Krasinski’s launch of a YouTube channel Some Good News. It took only a week before the channel had more than 1.5 million subscribers and over 25 million views.
Krasinski’s show started after he asked his Twitter followers to share some good news they’d received recently. He turned it into a short program filmed at home with a webcam and drawings from his kids, but that was all anyone needed.