Ashton Kutcher and Mila Kunis’s new wine brand will raise money for COVID-19 relief efforts.
The celebrity couple announced on April 19 that they are launching “Quarantine Wine” in partnership with Nocking Point Wines and Battle Creek Vineyards. All profits from wine sales will go toward COVID-19 relief. That’s right— 100%, so now you can give back while you drink up.
In an Instagram post about the launch, Kutcher and Kunis touched on a phenomenon many of us have been experiencing: drinking at home as we self-isolate.
Kutcher begins the video with, “These are unprecedented times that we’re living in and unprecedented times call for unprecedented…” He is cut off by Kunis, who says, “…more drinking.”
The couple talks about how they’ve been drinking wine with friends at virtual gatherings to stay connected while in quarantine, and Kunis was inspired to find a way to give back while partaking in the uplifting activity.
Kutcher and Kunis worked together to find the right charities to work with, and they drew up the initial concept, named the wine, and even designed the label which leaves space for wine drinkers to write a toast or message of positivity right on the bottle.
Their website encourages people to “Crack open a bottle of this wine, enjoy a virtual happy hour with a friend or loved one, and write (or draw!) who you’re toasting to from the comfort of your own home.”
And of course, the That 70s Show co-stars acted as official taste testers for the wine.
“We had fun testing the wine, and it was delicious,” Kunis said.
The charities that will benefit from sales of Quarantine Wine include America’s Food Fund, Direct Relief, The Frontline Responders Fund, and Give Directly.
“…100 percent of the profits will go to a handful of charities that we have vetted for you and are so proud of during this time. Anything from feeding families who have fallen on hard times,” said Kunis.
“To supplying PPE equipment to frontline medical workers. To helping small businesses and people who are in distress recover,” Kutcher picked up where she left off.
Kutcher and Kunis ended the video with a toast to their viewers.
Kunis asks, “Is this cheesy?”
“A toast to you— thank you,” Kutcher addressed their viewers.
The Oregon Pinot Noir will retail at $50 for two bottles, or $40 for members. They are now accepting pre-orders on their website.
So when your wine is delivered, follow these instructions from Kutcher and Kunis: “Snap a pic and post it using #QUARANTINEWINE, #PPE, and #SOCIALDISTANCING to spread the word about this awesome wine and fundraising cause.”
What a great way to stay together while we’re apart— and to keep drinking while helping those in need!