You know those boxes of Crayola Crayons that have a bazillion colors in them? I feel like I spent a good deal of my childhood trying to figure out how “red-orange” and “orange-red” were different. But as myriad as the colors in the Crayola box were, they still didn’t have the best options for diverse skin shades. But that’s changing—and one girl is helping spread the word by raising money to donate the new Crayola boxes to local schools.
When Madison Wilson, a Santa Ynez Valley elementary school student, heard that Crayola would be releasing a 24-pack of multicultural crayons called “Colors of the World,” she asked her mom if she could raise funds to donate the crayons to her school. She said she wanted children of all skin colors to be able to accurately draw themselves.
According to Crayola’s press release, they “specially formulated” colors designed to mirror and represent more than 40 skin tones, hoping to cultivate a more inclusive world. The company worked with Victor Casale, formerly Chief Chemist and Managing Director of MAC cosmetics and current CEO of MOB beauty. Casale, who has over 30 years of experience in creating foundation colors for all skin tones, was able to help get the colors just right.
But why stop at crayons? Madison also wants to use the money to purchase multicultural books from local book stores and donate them as well. Her goal is to donate 500 books. So far, she’s reached $14,730 of her $17,500 goal thanks to generous donations to her GoFundMe account.
“Madison sends a big THANK YOU to you all for supporting her fundraiser. The first round of teachers have already placed their orders, and the next two schools will be ready to go in the upcoming weeks,” said a statement on her GoFundMe account.
“So far, Madison has raised enough to donate to 3 schools! She feels so LOVED and supported by her community. THANK YOU! Please continue to share. We appreciate you.”