As the coronavirus pandemic rages on, tourism in many countries took a huge hit as to be expected with barely anyone traveling during a global pandemic. Israel’s Tourism Ministry decided to try and bring some Christmas cheer with a new tourism campaign featuring Santa Claus in the Dead Sea.
The Dead Sea is known to be one of the most inhospitable waters for plants and wildlife due to the salt concentration in the water being 8.6 times saltier than saltwater oceans. But Santa Claus made sure the Christmas spirit could live on. The holiday celebrates the birth of Jesus Christ in Bethlehem, in the neighboring country of Palestine. Israel is home to many ancient Christian cities with a rich biblical history.
For the modern-day tourism campaign, a lone Santa Claus can be seen frolicking and swimming in the water as he shouts “Ho! Ho! Ho!” There is one spot in the sea where the salt has piled up to a solid mass, so Santa decides to take a paddleboard and set up a quaint Christmas tree and lawn chair to hang out on. He and his decorated tree hang out on the salt mass in the middle of the Dead Sea.
In the short video for the campaign, Santa poses for the camera and camera people get the shots they need for the video. Instead of leaving the tree in the middle of the sea, they take it back to the shore.