To celebrate their 100th anniversary, Mazda announced they would be giving away 50 brand new cars to frontline heroes. The company said they were specifically looking for people who “tirelessly dedicated themselves to their communities throughout 2020” by way of “selfless acts, creative thinking and contributions to community.”
They had to pick from over 1,000 entries from across the country of people who they felt were able to capture the essence of “omotenashi.” This is a value upheld by the car company, which means to put others’ needs before your own. Mazda felt three New York City residents were deserving of free cars.
Jeff Guyton, President of Mazda North America said, “This year has been full of challenges and we wanted to lean into our brand’s heritage of finding innovative ways to brighten people’s lives.”
There are many ways in which the heroes selected by the companies helped their communities through selfless acts. Christie Purviance is an ICU nurse from Woodlands, Texas. Throughout the entirety of the pandemic, Purviance has been helping comfort her patients as they got the help they needed.
A Lansing, Michigan resident named Leandro de Araujo Pessoa is another winner who decided to help out his community after losing his job due to COVID. He teamed up with a local church to become the person in charge of a local food pantry.
The company just wanted to do its part in saying thank you to the people who have been making this terrible year just a little less terrible.