Domestic Diapers: Hello Bello Becomes First and Only Independent Diaper Company to Manufacture in the U.S.

By Darby Jones November 3, 2021
Kristen Bell and Dax Shepard’s diaper company, Hello Bello, just opened its first U.S.-based diaper factory in Waco, Texas.

Hello Bello just became the first-ever diaper company to manufacture products from start to finish on U.S. soil with the opening of its factory in Waco, Texas. The ribbon cutting ceremony took place on Oct. 26, and all co-founders were present: Kristen Bell, Dax Shepard, Sean Kane, Jay McGraw and Jennifer Pullen.

Hello Bello launched in 2019 and manufactures and distributes over 100 family essential products, including diapers, wipes, toiletries, cleaning supplies and more.

The factory is massive at 312,000 square feet and was designed by Waco’s own Chip and Joanna Gaines’ Magnolia design team. The new factory will create approximately 200 new jobs for the area, provide greater sustainability in both production and distribution, offer better quality control and lower costs for the consumer.

“We started this company with a simple mission to provide access to premium products for all; ensuring that parents never have to sacrifice on quality or choose between their baby or their budget,” Kristen Bell said in a press release. “By having this extraordinary (and very colorful) factory, we will be able to reduce our carbon footprint, create US jobs, provide superior quality control and produce a best-in-class product for all families. We are so grateful.”

Hello Bello plans to source most of the raw materials from local and regional U.S. supply partners, improving the company’s overall carbon footprint.

“From the beginning we set out to design the absolute best diaper on the market that’s both premium, affordable and accessible to all families,” said co-CEO Sean Kane. “Opening our new diaper factory and distribution center [in Waco], means we can deliver even more on our brand promise.”

Image source: Waco Tribune