Jersey Mike’s Subs raises record amount during annual ‘Month of Giving’

By Darby Jones April 14, 2021

Jersey Mike’s Subs raised $15 million this March to help more than 200 charities nationwide during their biggest ‘Month of Giving’ in 11 years.

Each March, Jersey Mike’s invites customers to order food and donate to a local charity partner during the sandwich shop’s ‘Month of Giving.’

The effort culminates on March 31, where 100% of sales from the day are donated to charity.

The company was hoping to hit a goal of $8 million this year, and far exceeded it. The $15 million raised this year is more than double the $7.3 million raised in 2019.

During the month of March, customers are asked at the register if they would like to donate. They are then given coupons or free sandwiches, depending on the amount donated.

According to the company, this year’s results are especially meaningful since 2020’s efforts were cancelled due to the pandemic.

“We really hoped to do well this year after the disappointment of having to cancel last year’s Day of Giving, and the outpouring of support from across the country is truly inspiring,” Peter Cancro, Jersey Mike’s founder & CEO, said in a press release. “We are filled with gratitude and admiration for our customers, franchise owners, and team members who have helped these charities in such a big way, now, when they need it more than ever.”

Cancro opened his first sub shop at just age 17. He credits two local businessmen in Point Pleasant Beach, New Jersey, where he grew up, with teaching him the importance of giving to others. “Giving…making a difference in someone’s life” has been the company’s mission ever since.

Since the company’s Month of Giving began in 2011, Jersey Mike’s Subs has raised more than $47 million for local charities, including hospitals, youth organizations, food banks and more.