Skechers Pledges $800k+ to Support The Nature Conservancy and Launches ‘Our Planet Matters’ Recycled Collection.
Skechers has announced its partnership with global environment organization, The Nature Conservancy, for a multi-year commitment and minimum $800,000 pledge to help the organization’s mission of protecting the lands and waters on which all life depends.
Good for your feet, good for the world – Skechers has introduced Our Planet Matters, a collection of sustainable men’s, women’s and children’s products that utilizes recycled materials in its design to help reduce the company’s environmental impact.“As a global lifestyle brand, we have a wonderful opportunity to encourage consumers of every age to become more environmentally conscious in their daily lives. And Our Planet Matters is a natural step in that direction,” said Michael Greenberg, president of Skechers. “These styles enable people of all ages to wear many of our popular designs in recycled materials—an easy, practical way to start helping our planet. From Our Planet Matters to partnering for a purpose alongside The Nature Conservancy, we look forward to improving our sustainability as we find new ways to innovate our business operations and our next generation of product.”
The Nature Conservancy’s mission includes global efforts, such as reforestation, which aligns with Skechers’ commitment to reduce tree harvesting and emissions in its packaging.
“We are grateful to work alongside a partner like Skechers, with a history of helping families impacted by hurricanes, fires and other natural disasters—many of which continue to increase due to our changing climate,” said Jennifer Hoyer, global director of cause marketing and brand partnerships for The Nature Conservancy. “Our Planet Matters shoes provide environmentally conscious supporters with an option to help protect our planet.”
Image Source (top): © Gustavo Garcés Villa/TNC Photo Contest 2021